Organizations or companies are systems that possess self-organizing, adaptive, and evolutive capacity. Since they are open systems, they are systems away from equilibrium; that is to say, there is a constant flow of information coming from and towards them; therefore, it is possible to study organizations as complex systems. Currently, the constant flow of information from and towards the companies is mainly given by digital media or Social Media; therefore, organizations require a professional figure with the required skills and tools that allow them to manage such information. However, there is not such an academic profile that possess the tools for the management of the constant flow of information, and there is not even a figure that can translate information based on data into decisions and actions. This article raises the hypothesis of the organization as a complex system, builds an adaptive organizational structure, and finally describes the need to create a professional profile that possesses the tools that enable organizations to manage the constant flow of information received from social media, in order to keep the organizations in a transitional state between stability and instability, that is, at the edge of chaos.
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