Vol. 36 (2026): Volumen 36
Artículos de investigación

Gestión de la cadena de suministro verde y desempeño: agilidad, resiliencia y big data

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  • Jorge Alberto Esponda Pérez,
  • Julia María Marroquín Figueroa,
  • Francisco Javier Rocha Leyva,
  • Ivonne Guinto Sánchez,
  • Karla Coré Moreno Cortés
Jorge Alberto Esponda Pérez unicach

Publicado 2026-09-09

Derechos de autor 2026 Jorge Alberto Esponda Pérez, Julia María Marroquín Figueroa, Francisco Javier Rocha Leyva, Ivonne Guinto Sánchez, Karla Coré Moreno Cortés

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.

Cómo citar

Esponda Pérez, J. A., Marroquín Figueroa, J. M., Rocha Leyva, F. J., Guinto Sánchez, I., & Moreno Cortés, K. C. (2026). Gestión de la cadena de suministro verde y desempeño: agilidad, resiliencia y big data. Acta Universitaria, 36. https://doi.org/10.15174/au.2026.4752

Resumen

La gestión de la cadena de suministro verde se ha consolidado como una estrategia clave para que las empresas manufactureras equilibren la responsabilidad ambiental y el desempeño económico, especialmente en economías emergentes. Este estudio analiza cómo las prácticas de gestión de la cadena de suministro verde se relacionan con el desempeño ambiental y financiero percibido en empresas manufactureras mexicanas, considerando los roles mediadores de la agilidad y la resiliencia de la cadena de suministro, así como el papel moderador de las capacidades de analítica de big data. Se recopilaron datos mediante una encuesta aplicada a 270 empresas manufactureras en México y se analizaron mediante modelado de ecuaciones estructurales por mínimos cuadrados parciales. Los resultados indican asociaciones positivas con ambos desempeños. La agilidad y la resiliencia median parcialmente estas relaciones, mientras que la analítica de big data fortalece la asociación con el desempeño ambiental, pero no con el financiero.

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