Vol. 36 (2026): Volumen 36
Artículos de investigación

Gestión del talento humano y su relación con el éxito empresarial de las micro y pequeñas empresas en Nayarit, México

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  • Abner Adrián Mercado García,
  • Ricardo Gómez Álvarez,
  • Edgar Iván Mariscal Haro
Abner Adrián Mercado García Universidad Autónoma de Nayarit
Ricardo Gómez Álvarez Universidad Autónoma de Nayarit
Edgar Iván Mariscal Haro Universidad Autónoma de Nayarit

Publicado 2026-07-08

Derechos de autor 2026 Abner Adrián Mercado García, Ricardo Gómez Álvarez, Edgar Iván Mariscal Haro

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.

Cómo citar

Mercado García, A. A., Gómez Álvarez, R., & Mariscal Haro, E. I. (2026). Gestión del talento humano y su relación con el éxito empresarial de las micro y pequeñas empresas en Nayarit, México. Acta Universitaria, 36, 1-20. https://doi.org/10.15174/au.2026.4753

Resumen

Las micro y pequeñas empresas (MYPES) son clave para la economía mexicana; no obstante, enfrentan limitaciones en la gestión del talento humano (GTH). Este estudio valida un modelo teórico que explica la relación entre la GTH y el éxito empresarial en MYPES del estado de Nayarit, México. Por medio de encuestas aplicadas a 911 negocios, se llevó a cabo un análisis factorial exploratorio y confirmatorio, donde se identificaron tres componentes: GTH, Desempeño y Satisfacción Personal. Los resultados mostraron que la GTH tiene mayor relación con el bienestar subjetivo y motivación del empresario que con el desempeño empresarial. El modelo validado constituye una herramienta teórica-aplicada pertinente para fortalecer la gestión estratégica del talento humano en las MYPES mexicanas, aportando evidencia empírica.

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