MIRANDA ZAVALA, Ana María; CRUZ ESTRADA, Isaac. Factors of social commerce that contribute to the purchase decision of millennial consumers from Baja California state. Acta Universitaria, [S. l.], v. 34, p. 1–19, 2024. DOI: 10.15174/au.2024.3922. Disponível em: https://www.actauniversitaria.ugto.mx/index.php/acta/article/view/3922. Acesso em: 6 may. 2026.