SOTO- RAMÍREZ, Francisco Carlos; PÉREZ- CRUZ, Omar Alejandro; SANTARRIAGA PINEDA, Maria de los Dolores; MERCADO-GÓNZALEZ, Julieta. Luxury brands: Structural equation modeling, relationship between brand personality, sense of belonging to a group and conspicuous purchasing behavior . Acta Universitaria, [S. l.], v. 34, p. 1–18, 2024. DOI: 10.15174/au.2024.4152. Disponível em: https://www.actauniversitaria.ugto.mx/index.php/acta/article/view/4152. Acesso em: 6 may. 2026.