JARAMILLO-VILLANUEVA, JOSE LUIS; CARRANZA-CERDA, Ignacio; ZEPEDA CASILLAS, Luis Adolfo; ROJAS-JUÁREZ, Lissette Abigail. Consumer preferences and willingness to pay for organic and locally produced fruits in Puebla: a contingent valuation approach: Preferences and willingness to pay for organic fruit. Acta Universitaria, [S. l.], v. 35, p. 1–18, 2025. DOI: 10.15174/au.2025.4432. Disponível em: https://www.actauniversitaria.ugto.mx/index.php/acta/article/view/4432. Acesso em: 6 may. 2026.