E. Olmos-Martínez, T. Gómez-Carreto, and M. A. Almendarez-Hernández, “Factors influencing the willingness to recommend a sun and beach destination in the northwestern region of Mexico: an econometric evaluation”, Acta Universitaria, vol. 36, pp. 1–22, Mar. 2026, doi: 10.15174/au.2026.4706.