E-commerce and customer dynamics in Mexico: analysis of key factors to optimize purchasing. Acta Universitaria, [S. l.], v. 34, p. 1–18, 2024. DOI: 10.15174/au.2024.4291. Disponível em: https://www.actauniversitaria.ugto.mx/index.php/acta/article/view/4291. Acesso em: 28 apr. 2026.