OLMOS-MARTÍNEZ, Elizabeth; GÓMEZ-CARRETO, Tlillalcapatl; ALMENDAREZ-HERNÁNDEZ, Marco Antonio. Factors influencing the willingness to recommend a sun and beach destination in the northwestern region of Mexico: an econometric evaluation. Acta Universitaria, [S. l.], v. 36, p. 1–22, 2026. DOI: 10.15174/au.2026.4706. Disponível em: https://www.actauniversitaria.ugto.mx/index.php/acta/article/view/4706. Acesso em: 6 may. 2026.