Ibarra Cisneros, Manuel Alejandro, Juan Benito Vela Reyna, and Eric Israel Ríos Nequis. “Entrepreneurial Orientation, Total Quality Management and Performance in the Hotel Sector of Baja California: A Quantitative Study”. Acta Universitaria 32 (January 12, 2022): 1–19. Accessed May 7, 2026. https://www.actauniversitaria.ugto.mx/index.php/acta/article/view/3206.