Vol. 35 (2025): Volumen 35
Artículos de Investigación

Resiliencia organizacional del enoturismo en el Valle de Guadalupe (Ensenada, México)

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  • Omar Camarena González,
  • Isis Arlene Díaz Carrión,
  • Isaac Cruz Estrada
Omar Camarena González
Universidad Autónoma de Baja California
Bio
Isis Arlene Díaz Carrión
Universidad Autónoma de Baja California
Isaac Cruz Estrada
Universidad Autónoma de Baja California
Bio
DOI: https://doi.org/10.15174/au.2025.4360

Published 2025-07-30

How to Cite

Camarena González, O., Díaz Carrión, I. A., & Cruz Estrada, I. (2025). Resiliencia organizacional del enoturismo en el Valle de Guadalupe (Ensenada, México). Acta Universitaria, 35, 1–13. https://doi.org/10.15174/au.2025.4360

Abstract

In the travel and tourism sector, organizational resilience has been defined as the capacity of enterprises and destinations to adapt and recover from a disruption. The main objective of this study is to analyze the level of organizational resilience in wine tourism in Valle de Guadalupe (Ensenada, Mexico). A qualitative method is used and 20 stakeholders are interviewed, a content analysis is performed with transcriptions. The main finding shows a reactive resilience to cope with disruptions promoted by COVID-19, as well as global warming and climate change. Our main conclusion highlights the strengthening of the anticipatory capacity of wine tourism businesses and destinations to lay the foundations for proactive and territorial resilience through innovation and collaboration.

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