Vol. 35 (2025): Volumen 35
Artículos de Investigación

Preferencias y disponibilidad a pagar por frutas orgánicas y producidas localmente en Puebla: un enfoque de valoración contingente: Preferencias y disponibilidad a pagar por fruta orgánica

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  • José Luis Jaramillo-Villanueva,
  • Ignacio Carranza-Cerda,
  • Luis Adolfo Zepeda Casillas,
  • Lissette Abigail Rojas-Juárez
José Luis Jaramillo-Villanueva
COLPOS
Biografía
Ignacio Carranza-Cerda
COLEGIO DE POSGRADUADOS
Biografía
Luis Adolfo Zepeda Casillas
COLEGIO DE POSGRADUADOS
Biografía
Lissette Abigail Rojas-Juárez
Ayuntamiento de la ciudad de Puebla
Biografía
DOI: https://doi.org/10.15174/au.2025.4432

Publicado 2025-07-02

Cómo citar

Jaramillo-Villanueva, J. L., Carranza-Cerda, I., Zepeda Casillas, L. A., & Rojas-Juárez, L. A. (2025). Preferencias y disponibilidad a pagar por frutas orgánicas y producidas localmente en Puebla: un enfoque de valoración contingente: Preferencias y disponibilidad a pagar por fruta orgánica. Acta Universitaria, 35, 1–18. https://doi.org/10.15174/au.2025.4432

Resumen

Este trabajo analiza las preferencias y la DAP de los consumidores por consumir fruta producida de forma orgánica y producida localmente. Los datos se obtuvieron mediante entrevista estructurada, aplicada cara a cara, a una muestra estadística de 501 consumidores. Se utilizó un modelo de regresión probit ordenado para estimar la DAP Y los efectos marginales. Los consumidores consideraron importante y muy importante que la fruta que consumen sea producida en México (66%), sin químicos (60%), y producida por pequeños productores locales (58%). El 21 y 28% de los entrevistados mostraron DAP entre 15-25% de sobreprecio si la fruta es producida localmente y de forma orgánica respectivamente. El precio y el ingreso de los consumidores fueron los principales determinantes en explicar la DAP (p≤0.05). La alta DAP revelada por los consumidores podría utilizarse para el diseño de una estrategia de comercialización de los productores organizados de la Sierra Nevada de Puebla

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Citas

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