Vol. 33 (2023)
Artículos de Investigación

The influence of human values on the consumption of Seco Encerado cheese from the Istmo of Tehuantepec, Oaxaca, and its meanings: the mediating effect of tangible attributes

PDF (Español (España)) XML (Español (España))
  • Valeria Martínez Aquino,
  • Arturo Hernández Montes,
  • Blanca Elizabeth Hernández Rodríguez,
  • Armando Santos Moreno
Valeria Martínez Aquino
Universidad Autónoma Chapingo
Arturo Hernández Montes
Universidad Autónoma de Chapingo
Blanca Elizabeth Hernández Rodríguez
Universidad Autónoma de Chapingo
Armando Santos Moreno
Universidad Autónoma de Chapingo
DOI: https://doi.org/10.15174/au.2023.3923

Published 2023-12-06

How to Cite

Martínez Aquino, V., Hernández Montes, A. ., Hernández Rodríguez, B. E., & Santos Moreno, A. . (2023). The influence of human values on the consumption of Seco Encerado cheese from the Istmo of Tehuantepec, Oaxaca, and its meanings: the mediating effect of tangible attributes. Acta Universitaria, 33, 1–23. https://doi.org/10.15174/au.2023.3923

Abstract

The purpose was to identify the routes of influence of human values on the consumption of Seco Encerado cheese and the communalities of its meanings. A questionnaire was administered to 202 consumers, who assessed the importance of 40 human values and 11 tangible attributes (independent variables) as well as the frequency of consumption (dependent variable). After showing a picture of the cheese to the consumers, three of their ideas about it were recorded. Three multiple linear regressions were performed with the factors obtained from the factor analysis: (B1) consumption and tangible attributes; (B2) consumption and human values, plus residuals of tangible attributes; and (B3) consumption with human values. Direct influence (B2R2 - B1R1) and indirect influence (∆R - B3R3) were calculated. For the meanings, the K-proportions test was applied. The route of influence of human values was indirect, while symbolic and utilitarian psychological meanings were statistically equal.

PDF (Español (España)) XML (Español (España))

References

  1. Allen, M. W. (2000). The attribute-mediation and product meaning approaches to the influences of human values on consumer choices. En F. Columbus (ed.), Advances in Psychology research, Vol. 1 (pp. 31-76). Nova Science Publishers. https://psycnet.apa.org/record/2000-00436-003
  2. Almeida, S. L., Paiva, J. F. G., Costa, C., & Guerra, J. R. F. (2016). Geographical indication re-signifying artisanal production of Curd Cheese in Northeastern Brazil. Journal of Contemporary Administration, 20(6), 15-732. https://doi.org/10.1590/1982-7849rac2016150315
  3. Ballco, P., & Gracia, A. (2020). An extended approach combining sensory and real choice experiments to examine new product attributes. Food Quality and Preference, 80, 103830. https://doi.org/10.1016/j.foodqual.2019.103830
  4. Blake, C. E., Monterrosa, E. C., Rampalli, K. K., Khan, A. N. S., Reyes, L. I., Drew, S. D., Dominguez-Salas, P., Bukachi, S. A., Ngutu, M., Frongillo, E. A., & Girard, A. W. (2023). Basic human values drive food choice decision-making in different food environments of Kenya and Tanzania. Appetite, 188, 106620. https://doi.org/10.1016/j.appet.2023.106620
  5. Brümmer, N., & Zander, K. (2020). Drivers of organic food choice in Germany—the case of young adults. Organic Agriculture, 10, 57-64. https://doi.org/10.1007/s13165-020-00306-2
  6. Başaran, B. (2020). Perceptions, attitudes and behaviors of consumers towards traditional product depending on their sources: the case of Turkey. Journal of Tourism & Gastronomy Studies, 8(3), 1625-1645. https://jotags.net/index.php/jotags/article/view/760
  7. Chalmer, B. J. (1986). Understanding statistics. Marcel Dekker Inc.
  8. Consejo Nacional de Población (Conapo). (2020). Índices de marginación por entidad federativa, municipio, localidad y urbana, con base en el Censo de Población y Vivienda 2020. https://www.gob.mx/cms/uploads/attachment/file/835462/Indices_Coleccion_280623_entymun-p_ginas-154-411.pdf
  9. Creswell, J. W., & Clark, V. L. P. (2017). Designing and conducting mixed methods research. Sage publications.
  10. Cuéllar-Mandujano, A. K., Hernández-Montes, A., & Cruz-Castillo, J. G. (2022). Atributos intangibles en alcatraz blanco (Zantedeschia aethiopica (L) K. Spreng): significados psicológicos y estructura de valores humanos para el consumidor. Nova Scientia, 14(29). https://doi.org/10.21640/ns.v14i29.3129
  11. Drew, S. D., Blake, C. E., Reyes, L. I., Gonzalez, W., & Monterrosa, E. C. (2023). Attributes of parenting identities and food practices among parents in Nairobi, Kenya. Appetite, 180, 106370. https://doi.org/10.1016/j.appet.2022.106370
  12. Ellis, D., & Caruana, A. (2018). Consumer wine knowledge: components and segments. International Journal of Wine Business Research, 30(3), 277–291. https://doi.org/10.1108/ijwbr-03-2017-0016
  13. Farragher, T., Wang, W. C., & Worsley, A. (2016). The associations of vegetable consumption with food mavenism, personal values, food knowledge and demographic factors. Appetite, 97, 29-36. https://doi.org/10.1016/j.appet.2015.11.005
  14. Fernández-Ferrín, P., Calvo-Turrientes, A., Bande, B., Artaraz-Miñón, M., & Galán-Ladero, M. M. (2018). The valuation and purchase of food products that combine local, regional and traditional features: the influence of consumer ethnocentrism. Food Quality and Preference, 64, 138-147. https://doi.org/10.1016/j.foodqual.2017.09.015
  15. García-Barrón, S. E., Guerrero, L., Vázquez-Elorza, A., & Lazo, O. (2021). What turns a product into a traditional one? Foods, 10(6), 1284. https://doi.org/10.3390/foods10061284
  16. Guerrero, L., Claret, A., Verbeke, W., Enderli, G., Zakowska-Biemans, S., Vanhonacker, F., Issanchou, S., Sajdakowska, M., Granli, B. S., Scalvedi, L., Contel, M., & Hersleth, M. (2010). Perception of traditional food products in six European regions using free word association. Food Quality and Preference, 21(2), 225–233. https://doi.org/10.1016/j.foodqual.2009.06.003
  17. Hauser, M., Jonas, K., & Riemann, R. (2011). Measuring salient food attitudes and food-related values. An elaborated, conflicting, and interdependent style. Appetite, 57(2), 329-338. https://doi.org/10.1016/j.appet.2011.05.322
  18. Hernández-Montes, A. (2018). Propuesta para identificar simbolismo y valores en consumidores de quesos tradicionales mexicanos: caso Queso Chapingo. Agricultura, Sociedad y Desarrollo, 15(3), 399-412. https://www.revista-asyd.org/index.php/asyd/article/view/853
  19. Hernández-Montes, A. (2020). Influencia de valores humanos en la aceptación del queso Chapingo y sus significados intangibles de compra. Agricultura, Sociedad y Desarrollo, 16(4), 497–511. https://doi.org/10.22231/asyd.v16i4.1283
  20. Hernández-Montes, A., Illescas-Marín, C., & Espejel-García, A. (2019). Estructura de los valores humanos entre los consumidores y sus significados para quesos tradicionales chiapanecos. Estudios Sociales. Revista de Alimentación Contemporánea y Desarrollo Regional, 29(54). https://doi.org/10.24836/es.v29i54.793
  21. Hernández-Montes, A. (2023). Percepción y significados del guaje rojo Leucaena esculenta (DC.) Benth. como alimento tradicional en la cultura ngiwa de Puebla, México. POLIBOTÁNICA, (56). https://doi.org/10.18387/polibotanica.56.15
  22. Illescas-Marín, C., Hernández-Montes, A., Estrada-Estrada, E., Murguía-Cozar, R., Espejel-García, A., & Santos-Moreno, A. (2019). Influencia de los valores humanos en el consumo de quesos tradicionales chiapanecos: una comparación de las rutas directa e indirecta. Revista Mexicana de Ciencias Pecuarias, 10(4), 966-985. https://doi.org/10.22319/rmcp.v10i4.4799
  23. Instituto Nacional de Estadística y Geográfica (INEGI). (2020). Subsistema de Información Demográfica y Social. Censos y Conteos de Población y Vivienda 2020. https://www.inegi.org.mx/programas/ccpv/2020/#datos_abiertos
  24. Lazo, O., Guerrero, L., & García-Barrón, S. E. (2022). Conceptualizing a product with the food-related lifestyle instrument. Foods, 11(22), 3549. https://doi.org/10.3390/foods11223549
  25. Lee, P. Y., Lusk, K., Mirosa, M., & Oey, I. (2014). The role of personal values in Chinese consumers’ food consumption decisions. A case study of healthy drinks. Appetite, 73(1), 95-104. https://doi.org/10.1016/j.appet.2013.11.001
  26. Lo Monaco, G., & Bonetto, E. (2019). Social representations and culture in food studies. Food Research International, 115, 474–479. https://doi.org/10.1016/j.foodres.2018.10.029
  27. Luomala, H. T. (2007). Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumer’s actual food choices. Journal of Business Research, 60(2), 122-129. https://doi.org/10.1016/j.jbusres.2006.10.010
  28. Lo Monaco, G., Piermattéo, A., Rateau, P., & Tavani, J. L. (2017). Methods for studying the structure of social representations: a critical review and agenda for future research. Journal for the Theory of Social Behaviour, 47(3), 306-331. https://psycnet.apa.org/record/2017-38828-003
  29. Martínez, G. J., & Martínez, C. L. (2008). Determinación de la máxima varianza para el cálculo del factor de imprecisión sobre la escala de medida, y extensión a diferentes tipos de muestreo. Psicothema, 20(2), 311-316. https://repositorio.upct.es/handle/10317/1610
  30. Peri, C. (2006). The universe of food quality. Food Quality and Preference, 17(1-2), 3-8. https://doi.org/10.1016/j.foodqual.2005.03.002
  31. Puska, P. (2019). Does organic food consumption signal prosociality?: an application of
  32. Schwartz’s value theory. Journal of Food Products Marketing, 25(2), 207-231. https://www.tandfonline.com/doi/full/10.1080/10454446.2018.1522286
  33. Reinders, M. J., Banovic, M., & Guerrero, L. (2019). Introduction. En C. M. Galanakis (ed.), Innovations in Traditional Foods (pp. 1–26). Woodhead Publishing.
  34. Schwartz, S. H. (1992). Universals in the content and structure of values: theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology, 25(1), 1–65. https://doi.org/10.1016/s0065-2601(08)60281-6
  35. Schwartz, S. H. (1994). Are there universal aspects in the structure and contents of human values? Journal of Social Issues, 50(4), 19-46. https://doi.org/10.1111/j.1540-4560.1994.tb01196.x
  36. Schwartz, S. H. (2012). An overview of the Schwartz theory of basic values. Online Readings in Psychology and Culture, 2(1), 2307-0919. https://doi.org/10.9707/2307-0919.1116
  37. Schwartz, S. H., Cieciuch, J., Vecchione, M., Torres, C., Dirilen‐Gumus, O., & Butenko, T. (2017). Value tradeoffs propel and inhibit behavior: validating the 19 refined values in four countries. European Journal of Social Psychology, 47(3), 241-258. https://doi.org/10.1002/ejsp.2228
  38. Sagiv, L., & Roccas, S. (2017). What personal values are and what they are not: taking a cross-cultural perspective. En S. Roccas, & L. Sagiv (eds.), Values and Behavior (pp. 3-13). Springer. https://doi.org/10.1007/978-3-319-56352-7_1
  39. Silvestri, C., Aquilani, B., Piccarozzi, M., & Ruggieri, A. (2020). Consumer Quality Perception in Traditional Food: Parmigiano Reggiano Cheese. Journal of International Food & Agribusiness Marketing, 32(2), 141-167. https://doi.org/10.1080/08974438.2019.1599754
  40. Spendrup, S., Eriksson, D., & Fernqvist, F. (2021). Swedish consumers’ attitudes and values to genetic modification and conventional plant breeding–The case of fruit and vegetables. GM Crops & Food, 12(1), 342-360. https://doi.org/10.1080/21645698.2021.1921544
  41. Thomson, D. M. H., Crocker, C., & Marketo, C. G. (2010). Linking sensory characteristics to emotions: An example using dark chocolate. Food quality and Preference, 21(8), 1117-1125. https://doi.org/10.1016/j.foodqual.2010.04.011
  42. Torres, C. V., & Allen, M. W. (2009). Human values and consumer choice in Australia and Brazil. Psicologia: Teoria e Pesquisa, 25(4), 489-497. https://doi.org/10.1590/S0102-37722009000400004
  43. Torres-Salas, V., & Hernández-Montes, A. (2021). Los valores humanos en el consumo del queso añejo de Zacazonapan. Nova Scientia, 13(26), 1-23. https://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S2007-07052021000100121
  44. Vecchione, M., & Schwartz, S. S. H. (2022). Personal values and academic achievement. British Journal of Psychology, 113(3), 630-652. https://pubmed.ncbi.nlm.nih.gov/35037246/
  45. Villegas de Gante, A., Cervantes, E. F., Cesín, V. A., Espinoza, O. A., Hernández, M. A., Santos, M. A., & Martínez, C. A. R. (2014). Atlas de los quesos mexicanos genuinos. Biblioteca Básica de Agricultura.