Vol. 35 (2025): Volumen 35
Artículos de Investigación

University Sustainable Entrepreneurial Intention: Explanatory Model of the Individual

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  • Lucero de Jesús Rodríguez Jasso,
  • Alan Francisco Rodriguez Jasso,
  • Pedro Severino González
Lucero de Jesús Rodríguez Jasso
Universidad Autónoma de Tamaulipas
Alan Francisco Rodriguez Jasso
Universidad Autónoma de Tamaulipas
Pedro Severino González
Universidad Católica del Maule

Published 2025-10-29

How to Cite

Rodríguez Jasso, L. de J., Rodriguez Jasso, A. F., & Severino González, P. (2025). University Sustainable Entrepreneurial Intention: Explanatory Model of the Individual. Acta Universitaria, 35, 1–21. Retrieved from https://www.actauniversitaria.ugto.mx/index.php/acta/article/view/4426

Copyright (c) 2025 Lucero de Jesús Rodríguez Jasso, Alan Francisco Rodriguez Jasso, Pedro Severino González

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Abstract

The study analyzes how attitude, self-efficacy, and individual motivations influence the sustainable entrepreneurial intention of university students. A quantitative analysis methodology was applied using the partial least squares structural equation modeling technique (PLS-SEM). The sample consisted of 284 students from universities in Tamaulipas and Nuevo León, Mexico. The results reveal that attitude, self-efficacy, and motivation have a positive and significant effect on sustainable entrepreneurial intention, with motivation, particularly altruism, emerging as the most influential factor. These findings support the development of a validated cognitive model to promote sustainable entrepreneurship. In conclusion, this study identifies measurable indicators that can assess students’ propensity toward this type of entrepreneurship, providing valuable input for universities and academic programs aiming to foster a sustainability-oriented entrepreneurial mindset.

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