Vol. 35 (2025): Volumen 35
Artículos de Investigación

Intención Emprendedora Sostenible Universitaria: Un Modelo Explicativo del Individuo

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  • Lucero de Jesús Rodríguez Jasso,
  • Alan Francisco Rodriguez Jasso,
  • Pedro Severino González
Lucero de Jesús Rodríguez Jasso
Universidad Autónoma de Tamaulipas
Alan Francisco Rodriguez Jasso
Universidad Politécnica de Victoria/Universidad Autónoma de Tamaulipas
Pedro Severino González
Universidad Católica del Maule

Publicado 2025-10-29

Cómo citar

Rodríguez Jasso, L. de J., Rodriguez Jasso, A. F., & Severino González, P. (2025). Intención Emprendedora Sostenible Universitaria: Un Modelo Explicativo del Individuo. Acta Universitaria, 35, 1–21. Recuperado a partir de https://www.actauniversitaria.ugto.mx/index.php/acta/article/view/4426

Derechos de autor 2025 Lucero de Jesús Rodríguez Jasso, Alan Francisco Rodriguez Jasso, Pedro Severino González

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.

Resumen

El estudio analiza cómo la actitud, la autoeficacia y las motivaciones individuales influyen en la intención emprendedora sostenible de estudiantes universitarios. Se aplicó una metodología de análisis cuantitativo mediante la técnica de ecuaciones estructurales por mínimos cuadrados parciales (PLS-SEM). La muestra estuvo conformada por 284 estudiantes de universidades de Tamaulipas y Nuevo León, México. Los resultados revelan que la actitud, la autoeficacia y las motivaciones tienen un efecto positivo y significativo sobre la intención emprendedora sostenible, siendo la motivación, particularmente el altruismo, el factor más influyente. Estos resultados apoyan el desarrollo de un modelo cognitivo validado para promover el emprendimiento sostenible. En conclusión, este estudio identifica indicadores medibles que pueden evaluar la predisposición de los estudiantes hacia este tipo de emprendimiento, aportando información relevante para las universidades y los programas educativos que pretenden fomentar una mentalidad emprendedora orientada hacia la sostenibilidad.

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Citas

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